Hammond Residential Real Estate
Michael Rothstein, GRI , Hammond Residential Real EstatePhone: (617) 470-3165
Email: [email protected]

Determining if you need a listing agent or a selling agent

by Michael Rothstein, GRI 02/19/2024

couple speaking with realtor

The world of real estate can be challenging and a bit confusing at times. Hiring a real estate agent is a great way to navigate the real estate market in your area. 

Before hiring an agent, you need to assess your needs. First answer, do you need to acquire a selling or listing agent? What will the commission fees be? What kind of personality and experience do you need to make the process as coherent as possible?


Listing agent vs selling agent 

If you want to sell your home, consider hiring a listing agent. Listing agents represent the party selling a property. They will promote your home and find the right ways to make your property more competitive within your target market. 

A selling agent, also known as the buyer’s agent - which may sound counterintuitive, acts on behalf of the potential buyer to buy a property. A seller’s agent will do research on local properties that best suit the buyer’s budget and search criteria. 

Until the contract is signed, this agent is referred to as a buyer’s agent and post-contract signing, they are referred to as the selling agent. 


Commission fees

The selling agent commission price may seem daunting. However, paying this fee ensures you have a proficient real estate professional on your side to help navigate the legality of real estate transactions. 

Once a property is sold, the home seller pays the brokerage of the listing agent. The brokerage will then give the listing agent a portion of the commission fee. The national standard commission rate hovers around 6% total for buyer and seller agents. 


Finding your perfect real estate agent

Whether you are searching for a listing or seller agent, it is important to assess their credentials and make sure their expertise fits your criteria. Do they understand your local market? Are they a good negotiator? Can they market your home for the best price to get it sold quickly, so you can continue with your journey? 

Overall, the cost of hiring a listing or seller's agent is worth the expense. Both of these real estate agents will mediate between the buyer and seller and keep the situation calm when emotions run high. 

About the Author
Author

Michael Rothstein, GRI

Active in residential brokerage since 1985, Michael enjoys a loyal following of past buyers and sellers. Prior to entering brokerage, he studied culinary arts and managed restaurants in the Boston area. Born and raised in Newton, Michael is very familiar with the Greater Boston area. His seven-day-a-week commitment to his profession serves his clients and customers well. His educational background includes The Johnson & Wales Culinary Institute, The Lee Institute for Real Estate, and The Tom Hopkins and Floyd Wickman Sales Training courses. 

In recognition of his completion of the prescribed courses in real estate practice and ethics, Michael has earned the distinguished GRI (Graduate, Realtor Institute) designation. He continues his long-standing membership in the National Association of Realtors and is an avid fly fisherman, musician, and outdoor enthusiast. 

Michael was awarded the International President's Circle Award for sales expertise, market knowledge, and dedication to clients for 2020 and 2021. In 2022 and 2023 he was awarded the International Presidents Elite Award, representing the Top 2% of Coldwell Banker Agents Worldwide, for demonstrating exceptional sales production, ambition and his commitment to the Real Estate Industry.